Starting with a in depth market analysis which helps in understanding prospects and potential, followed by a feasibility study, understanding end customer’s needs based on their cultural background, customer mapping, arriving at a suitable marketing strategy for diversified customer base & connecting them to the right people.

RACE Application Engineering capability helps company do develop right product for Indian application requirement.

Additionally RACE can also assist international companies to find the right partner for a successful joint venture. RACE will conduct a unbiased technical and commercial due diligence activity which will enable international companies to take a strategic decision on partnering with domestic counterparts.


  • Deployment of trained resources
  • Classified access to RACE proprietary knowledge repository
  • Resources to serve various functions of cliental organization
  • Thrive on excellence, long term contract to perform
  • Swift and quicker results to our clients
  • Optimal cost with more benefit
  • Can mitigate on changing business scenario

Operating Model

RACE Connect is the cost effective strategy to experience an evolving market and the most efficient method to build relationship in new markets
With Indian Automotive market getting more challenging and competitive, RACE Connect program helps global companies enter Indian market in the most productive and cost-effective manner right from the beginning.